Work With Tina
Partner With One of YouTube’s Most Trusted Retirement Voices
This Is Our Retirement is a growing platform dedicated to thoughtful conversations about life after work, identity, partnership, independence, and long-term planning.
Our audience is primarily adults aged 55 and over who value clarity, stability, and meaningful guidance as they approach or navigate retirement.
We prioritize honesty, emotional depth, and practical wisdom.
Why Brands Work With Us
Our audience trusts us because we speak honestly about life after work, loss, purpose, and financial preparedness. When we recommend something, it carries weight.
Our Audience
Primarily 55–75 years old
60% female, 40% male
120,000+ YouTube subscribers
200,000–300,000 monthly viewers
High engagement, comment-driven community
U.S. and Canada majority audience
Widowed, partnered, divorced, and independent individuals
Highly engaged community with strong comment participation
Our viewers value trust, quality, and thoughtful decision-making.
Partnership Philosophy
We collaborate only with brands that align with the standards our audience expects and deserves:
Integrity and transparency
Practical, real-world usefulness
Long-term stability and reliability
Deep respect for the life stage and experiences of our community
Our audience trusts us because we speak honestly about retirement, loss, purpose, and preparedness. That trust is not for sale.
We do not promote products or services that feel inconsistent with our values, rushed, or purely transactional.
Every partnership must feel natural, aligned, and genuinely helpful to the people who invite us into their lives each week.
Areas of Alignment
We are open to exploring partnerships in areas such as:
Retirement planning tools
Estate organization and legal planning services
Senior travel experiences
Health and wellness for aging adults
Long-term care planning resources
Journals and personal development materials
Financial planning services
If your product or service genuinely supports adults navigating retirement, we would be happy to explore a conversation.
Formats Available
Ways We Collaborate
Dedicated sponsored segments within long-form episodes
Integrated brand mentions
Newsletter inclusion
Website placement
Long-term partnerships
Let’s Connect
Brand Partnerships:
📩 partnerships@thisisourretirement.com
Media & Press:
📩 media@thisisourretirement.com
Customer Support: